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University of Puget Sound
Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound. That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple.
Full Case Study » -
Wesleyan University
Wesleyan University’s recent admissions performance has been nothing less than stunning – a 22% increase in applications in 2009 has been followed by a 6% increase in 2010. What can we do to maintain our client's impressive forward progress?
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Tufts University
Who wouldn’t want to be Tufts – a major university ranked as a “hot school” since the early 1990s? And yet, Tufts found itself with significant marketing challenges: a diffuse image, lack of integration across its varied professional schools and a reputation as a backup to the Ivies.
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University of Maryland Baltimore County (UMBC)
Guided by the inspirational leadership of Dr. Freeman Hrabowski III, UMBC has built a national reputation for producing some of our nation’s best and brightest. Like any great university, it requires collaboration with a marketing partner to ensure that its messages are optimized and that it can continue its impressive advance.
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The Waldorf School of Baltimore
The Waldorf School of Baltimore came to NCM with multiple challenges: it needed to strengthen preschool and kindergarten enrollments as it embarked on an ambitious fundraising campaign to extend its program into the upper school years.
Full Case Study »
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End of Summer Celebration
It has been a busy and productive summer for NCM, so we are going to take some time to celebrate our accomplishments like true Baltimoreans: by eating...
September 1, 2010 -
St. Patrick's Episcopal Day School: a Whole New Package
This summer we worked collaboratively with St. Patrick's Episcopal Day School in Washington, DC to update their admissions materials. The result is a ...
August 30, 2010 -
St. Patrick's viewbook on press at Schmitz. -Allison -
Brooklyn College subway posters. (We're gonna be in the subways!!) -
BethAnne's first trip to Dietrich's Meats - Mark -
Bus shelter poster for Brooklyn College. We're excited. -
Seal – DePauw University -
Puget Sound Website Garners Another Award
The University of Puget Sound site continues to receive plaudits — winning the EduStyle Best Overall Website, People Choice award to add to its ...
July 28, 2010 -
An Economical Redesign of the Wesleyan Viewbook
For a number of years we have been working with Wesleyan to maintain their Prospectus, a great little red folder housing six small booklets. Each book...
June 29, 2010 -
Equivalent of trees planted by using 50% recycled paper. -
For 50,000 viewbooks, you need 11 skids of paper, or 28,672 pounds. -
Congratulations to all of the graduates! -
NCM college client who were up in applications for the 10-11 school year. -
Neustadt & Halvorsen to Speak at CASE Summit
Tracey Halvorsen and Mark Neustadt have been invited to speak at the 2010 CASE Summit for Advancement Leaders at the New York Marriott Marquis, July 1...
May 2, 2010 -
Visits per week to the Puget Sound website from mobile devices.
Boring Fundraising
Fundraising at schools, colleges and universities has certainly been professionalized over the past 20 years. My own alma mater, Sidwell Friends Schoo...
moreAugust 26, 2010Brand or Tagline?
With great fanfare, The University of Delaware has unveiled a new rebranding. The rebranding has at its core this simple phrase: Dare to Be First....
moreAugust 22, 2010Tips on Managing a Logo Development Process (Part 2)
Those who look on from the outside see your new logo. They make a few comments, often negative but sometimes positive, and they move on. That’s fine...
moreJuly 28, 2010Tips on Managing a Logo Development Process (part 1)
I’ve been down in the weeds recently with two institutional logo processes. Keeping them on track has been harder than teaching my 16-year-old t...
moreJuly 25, 2010The Herd Mentality and Independent Schools
Like most educational consultants, I work both in higher education and independent school markets. This allows me to note similarities and contrasts b...
moreJune 21, 2010What Should The Client Ask (To Get Really Good Marketing Consulting)?
I just did another cattle call. I expect most people who are reading this blog know the drill. You’ve probably sat on one side of the table or t...
moreMay 22, 2010Independent Schools in the Age of Social Networks
The following essay, written by Patrick Pei-Ning Ko for a course in marketing at the Klingenstein Center, Columbia Teachers College, examines the ways...
moreMay 19, 2010A Great Virtual Tour
Author disclaimer: I played a supporting research and conceptual role in producing the virtual tour discussed in the second half of this post. The a...
moreMay 1, 2010A New Day For Educational Marketing
People used to say to me, when they found out what I did for a living, “why do these colleges and universities you work for need to market? Many are...
moreFebruary 22, 2010The Time To Act On Social Media Is Now
I’m going to start with a higher-ed marketing horror story: I recently conducted several focus groups of college-bound high school students. One...
moreFebruary 14, 2010









