Our Expertise

How the integration of research and creative sets NCM apart

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  • Research

    Quantitative and qualitative approaches geared to your needs and challenges.

     

  • Strategy

    The brand platform and communications plan that will move you forward.

  • Creative

    Superb execution to make your strategy come alive and accomplish your goals.

Case Studies

Samples of the work we've done for some of our favorite clients

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  • University of Puget Sound

    Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound. That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple.

    Full Case Study »
  • Wesleyan University

    Wesleyan University’s recent admissions performance has been nothing less than stunning – a 22% increase in applications in 2009 has been followed by a 6% increase in 2010. What can we do to maintain our client's impressive forward progress?

    Full Case Study »
  • Tufts University

    Who wouldn’t want to be Tufts – a major university ranked as a “hot school” since the early 1990s? And yet, Tufts found itself with significant marketing challenges: a diffuse image, lack of integration across its varied professional schools and a reputation as a backup to the Ivies.

    Full Case Study »
  • University of Maryland Baltimore County (UMBC)

    Guided by the inspirational leadership of Dr. Freeman Hrabowski III, UMBC has built a national reputation for producing some of our nation’s best and brightest. Like any great university, it requires collaboration with a marketing partner to ensure that its messages are optimized and that it can continue its impressive advance.

    Full Case Study »
  • The Waldorf School of Baltimore

    The Waldorf School of Baltimore came to NCM with multiple challenges: it needed to strengthen preschool and kindergarten enrollments as it embarked on an ambitious fundraising campaign to extend its program into the upper school years.

    Full Case Study »

Live Feed

News, facts and photos from
the field

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  • End of Summer Celebration

    It has been a busy and productive summer for NCM, so we are going to take some time to celebrate our accomplishments like true Baltimoreans: by eating...

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    September 1, 2010
  • St. Patrick's Episcopal Day School: a Whole New Package

    This summer we worked collaboratively with St. Patrick's Episcopal Day School in Washington, DC to update their admissions materials. The result is a ...

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    August 30, 2010
  • St. Patrick's viewbook on press at Schmitz. -Allison
  • Brooklyn College subway posters. (We're gonna be in the subways!!)
  • BethAnne's first trip to Dietrich's Meats - Mark
  • Bus shelter poster for Brooklyn College. We're excited.
  • Seal – DePauw University
  • Puget Sound Website Garners Another Award

    The University of Puget Sound site continues to receive plaudits — winning the EduStyle Best Overall Website, People Choice award to add to its ...

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    July 28, 2010
  • An Economical Redesign of the Wesleyan Viewbook

    For a number of years we have been working with Wesleyan to maintain their Prospectus, a great little red folder housing six small booklets. Each book...

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    June 29, 2010
  • Equivalent of trees planted by using 50% recycled paper.
  • For 50,000 viewbooks, you need 11 skids of paper, or 28,672 pounds.
  • Congratulations to all of the graduates!
  • NCM college client who were up in applications for the 10-11 school year.
  • Neustadt & Halvorsen to Speak at CASE Summit

    Tracey Halvorsen and Mark Neustadt have been invited to speak at the 2010 CASE Summit for Advancement Leaders at the New York Marriott Marquis, July 1...

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    May 2, 2010
  • Visits per week to the Puget Sound website from mobile devices.

What's Fresh

Mark Neustadt's recent posts
on the state of educational marketing

Read Mark's Blog »