Our Expertise

A full range of marketing services focused on the needs of educational institutions

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  • Research

    Quantitative and qualitative approaches geared to your needs and challenges.

     

  • Strategy

    The brand platform and communications plan that will move you forward.

  • Creative

    Superb execution to make your strategy come alive and accomplish your goals.

Case Studies

Examples of projects we've done for some of our favorite clients

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  • DePauw University

    DePauw University wanted to take a holistic approach to its institutional marketing. So we changed everything - from the print admissions suite to the website to the alumni magazine. And the list goes on.

    Full Case Study »
  • Brooklyn College

    With a new president at its helm, and new initiatives on the horizon, Brooklyn College was set for a revamping of its public persona. A comprehensive brand initiative led us to focus on two simple things: 1) loads of programs and 2) purposeful students.

    Full Case Study »
  • St. Patrick's Episcopal Day School

    St. Patrick’s Episcopal Day School has a great educational philosophy and a history of solid, steady improvement. For their next step, they needed market research and a creative partner they could trust to complete the package. Enter Neustadt Creative Marketing.

    Full Case Study »
  • University of Puget Sound

    Do you want to attend a liberal arts college in the Pacific Northwest? If so, you need to consider the University of Puget Sound. That in a nutshell is the sales proposition that NCM developed for the college. Deceptively simple.

    Full Case Study »
  • Wesleyan University

    Wesleyan University’s recent admissions performance has been nothing less than stunning – a 22% increase in applications in 2009 has been followed by a 6% increase in 2010. What can we do to maintain our client's impressive forward progress?

    Full Case Study »

Live Feed

News, facts, and photos from
the field

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  • A beautiful morning for a photoshoot at Madeira. -BethAnne
  • Klingons getting ready for class
  • Our new address on Eastern Avenue in Fells Point, Baltimore. Come visit!
  • Job Opening

    Neustadt Creative Marketing is looking to hire a Project Manager. This position will begin as a part-time summer Internship and turn into a full-time ...

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    March 20, 2012
  • On the Move

    Our offices will be moving to a new and improved space in downtown Baltimore at the end of this month. Although we hope to stay connected througout th...

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    March 6, 2012
  • And the Winner Is

    Neustadt Creative Marketing has been awarded four awards in the Higher Education Marketing Awards.

    Gold Award: for the 2011 Grinnell College Viewbook...

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    February 27, 2012
  • At a photoshoot. Tough life. -BethAnne
  • Looks like BethAnne and Allison have a case of the work-a-likes.
  • The DePauw office of admission displays their new logo.
  • Tufts' JUMBO, NCM's first fully-integrated web/print magazine.
  • Increase in applications at St. Patrick's Episcopal Day School
  • From Print to Video

    If a picture is worth a thousand words, what’s the value of video? More, right? On that assumption, Neustadt Creative Marketing produced a serie...

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    September 19, 2011
  • NCM at NACAC

    Neustadt Creative Marketing’s principal Mark Neustadt and research director Meredith Chaiken will head down to the Crescent City for NACAC next ...

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    September 13, 2011
  • The number of brand new viewbooks NCM will produce this summer.
  • Sites with blogs get 434% more indexed pages.

What's Fresh

Mark Neustadt's recent posts
on the state of educational marketing

Read Mark's Blog »
  • Consumerism in College Admissions

    In the spirit of the season . . . One of the great distortions in the selective college admissions process is the extent to which young people who des...
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    December 30, 2011
  • Typekit and Academic Websites

    It’s been two years since Typekit launched their service for embedding non-system fonts into websites. Today it is possible, as never before, to...
    more

    December 21, 2011
  • Updating Your Visual Identity System

    What do I mean when I say “visual identity system?” I mean a set of graphic design parameters that an organization follows to give all the...
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    November 28, 2011
  • Look, Ma. No Viewbook.

    I have just launched a college admissions program with Tufts University that completely avoids a traditional viewbook. Before you assume I’m a...
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    November 13, 2011
  • My 7 College Admissions Myths

    A friend directed me to a recent Washington Post column on 7 College Admissions Myths. No argument with what the WaPo wrote, but I do find the list pr...
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    November 4, 2011
  • Recruiting The Other 99% To Elite Private Colleges

    Sending my children to a Baltimore inner-city public school and conducting research for elite private colleges gives me a bifurcated perspective on th...
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    October 14, 2011
  • Hipster Versus Bro

    In the past few years, youth culture has converged around two opposing stereotypes – the hipster and the bro. Both have been around for quite some t...
    more

    September 17, 2011
  • The Value of Research in Building an Educational Brand

    I am definitely in the camp of those who believe that rigorous, professional market research is required to develop a brand strategy. Professionals di...
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    September 14, 2011
  • Where We Are Today And Where We Are Heading

    The other day my wife asked me about the dire state of higher education. What was going to happen? There are so many public officials pointing fingers...
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    September 6, 2011
  • Risk-Taking

    You can’t do good creative work without taking risks. That can be a problem for academic institutions, which tend to be risk-adverse. As fundraising...
    more

    August 31, 2011